When Bank of Central Florida decided to expand its business to Tampa Bay in 2021, they knew they needed to find the right local expert to execute their mission: to go beyond transactions and make your financial journey a personalized experience. That’s when Lauren Fernandez joined their team as the Tampa Bay Market Executive. She understands the vitality of client relationships in banking and that success is only as fulfilling as the people around you. Through Bank of Central Florida’s client-first approach, Lauren and her team build relationships every day, helping clients feel confident at every turn.
When working with her clients, Lauren demonstrates three key elements of Relationship Banking: authenticity, reliability, and trust. While no quality is more important than the other, Lauren recognizes these qualities as essential to achieve a relationship-based, client-banker partnership.
Authenticity
Being authentic with clients allows you to connect with clients through transparent communication. Therefore, a client will see you as a guiding advisor that is intentional and supportive. To emphasize this idea, Lauren counsels her team that “[authenticity] is not just about being personable; it’s about being available.” Being available means something as simple as answering the phone when a client calls, calling them back in a timely manner, and taking the opportunity to listen to a client’s financial needs. Working with different industries requires different approaches and knowledge of the dynamics of that business and how a business owner desires to grow. Communicating well is part of being available to build lasting relationships. By continuing to build and strengthen client relationships while being authentic, Lauren knows that her team will help better serve local businesses in Tampa.
Reliability
While authenticity with clients is needed to build awareness and initiate a relationship, reliability is what allows for a relationship to grow. Lauren thinks that growing client relationships requires you “to do what you say you are going to do.” She believes that when clients feel supported and see you as a reliable partner on their journey, it will allow you to identify and fulfill your client’s needs.
Trust
Once you are authentic and reliable with your clients, you can build trust. Once a client trusts you, you are more than just another banker; you are a partner in their business. Lauren recognizes that building trust takes time, and investing in clients means “educating clients on the many aspects of banking, like cash flow and risk management, will create the foundation for businesses to grow.” She has seen firsthand that when a client can rely on you, they will feel confident in their decision when choosing to work with you and your bank. This confidence will result in the client recommending you and your bank to others, reflecting a positive, impactful reputation in the market.
With Bank of Central Florida’s client-focused approach, Lauren and her team are ready to serve the businesses of Tampa Bay. To partner with her team, visit the Bank of Central Florida website and experience personalized financial guidance from a locally rooted expert.
https://www.bankofcentralflorida.com/About-Us/Contact-Us
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